sara karrakchou
Social Media Experience
Adept at managing social media strategy and developing content that has a tangible impact on driving awareness and engagement. Highlights include:
-
After starting at HDA in August of 2021, my work on HDA’s LinkedIn strategy increased followers by nearly 40% in 2022, video views by 4,332%, and engagements by 145%. Further, 2022 LinkedIn post engagement compared to 2021 as:
-
Impressions increased by over 300%
-
Engagements increased by nearly 400%
-
Reactions increased by 400%
-
Post link clicks increased by 400%
-
-
After refining our LinkedIn social media strategy for 2023, my work on HDA’s LinkedIn strategy increased follower base by nearly 30% and engagements by 13%. Further, despite decreasing the number of posts by nearly 20% for a quality-over-quantity approach:
-
Shares increased by 42%
-
Post link clicks increased by 22%
-
Engagement rate increased by 10%
-
-
Drafted social media posts for HDA's executive leadership, including the CEO & President (named one of The Hill's top lobbyists)
Policy Messaging
Video Series Promotion
Member Advocacy Messaging
Executive Copywriting
Event Promotion
Additional Examples
In addition to professional LinkedIn and Twitter management and copyrighting experience, I have the following volunteer social media experience.
